A prevalent question when considering new advertising methods is why should we try something new? Sometimes it is more comfortable to try avenues that are proven even if they don’t perform as well as we would like or expect. Sometimes it is easier and safer to “stick with what you know”.
Local Businesses Only
LocSavings is a project of Rep My Brand that has been implemented to increase local activity in local businesses. What this means is that you will not find national chain names on the same mailer that your local business advertises; if you are the local pizza shop, you will not be competing with the Taco Bell or KFC who already use saturated mailing techniques. LocSavings’ new concept of co-op mailing utilizes the affordability of the Every Door Direct Mail system and makes saturated mailing more affordable for local business owners by splitting up the costs among multiple companies.
No Direct Competition
In order to assure low competition, LocSavings also does not permit advertisers in the same category to advertise on the same mailer. What this means is that if you are the local pizza shop advertising on the mailer sent to a given postal route, you are the only pizza shop listed on that mailer. Some zip codes are split into multiple mailings because their span is so wide; LocSavings aims to make the advertising as affordable as possible while still hitting a large area of the local community so we split up zones that allow for multiple mail attempts. Why waste money advertising in areas that are not local to your business; LocSavings targets areas within a 5-10 mile radius of your business to increase the odds of new and repeat customers.