Not everyone gets online and/or surfs around the internet for generic information. As a local business owner, it can be beneficial to rank high in the search engines so that people can go to your website, but does that necessarily mean they will become a new client or customer for your business? You could pay for ad campaigns online that drive targeted traffic to your website, but have those visitors gotten off the computer to come see you? Online ad campaigns can be tweaked to give a good Return on Investment (ROI), but how much money do you lose before you find the campaign that is profitable for you? And even then, how much are you paying per active lead?
Not everyone listens to the radio; in fact, many of those who actually do are not usually interested in listening to commercials. They turn on the radio to be entertained, and advertising is usually not entertaining. Many will change the station to find something else while they wait for the commercial to end. This is why the ‘commercial-free’ promos can be quite popular for a given radio station.
Not everyone reads the paper; many subscribe only to get the coupons while others either do not read it at all or will view it online. Newspapers are one form of print media that can’t always compete with their online counterparts.
Not everyone watches TV regularly, and those who do don’t always pay attention to commercials; those who don’t won’t see it at all. Some families choose to limit the amount of TV that is aired in their household or are too busy to even bother turning on the TV.
Not everyone will see your billboard. They may take a route that does not display it, be distracted by the passengers in the car, be distracted by the radio, be distracted by a phone call, or be distracted by focusing on where they are going. While a billboard is huge, it is not as “in your face” as other forms of advertising.
Almost everyone checks their mail. With EDDM, you can send your special offer, coupon, or more information about your business to everyone in a given postal route or routes.You should use EDDM because you want to reach people in your local community that will become repeat customers. Advertising online could be reaching those that are not close enough to become a paying client. EDDM assures that only those that are within a specific postal route of your choosing see your offer; if you want to reach the customers that are nearest to your business, Every Door Direct Mail can help you accomplish that goal. LocSavings has created a premium mailer that is larger than most mail pieces so it stands out even more. We make it easy for you to utilize EDDM; you benefit from lower advertising costs while your local community benefits from your special offers. The mailer is mailed flat so it is hardly “lost in the shuffle” of other mail or advertising mediums; people are less likely to throw it away without looking at the advertising offers and can be more apt to view your offer since it does not require them to open or unfold anything. Essentially, the size of the mailer makes it hard to miss. If your offer is enticing enough, you could gain some new lifetime customers or clients. How much is a prospective new client worth to you?
Contact us now to find out more information on how you can be featured on our mailer.